Arnold Palmer was never shy when it came to the way he lived his life. From his unmatched, unorthodox style of play to the energy he channeled through his fans, every element of Mr. Palmer’s life was well played.
Honor one of Golf’s most beloved figures.
A campaign that empowers the fans to pay tribure to Mr. Palmer and the way that he lived his life.
To launch our #LifeWellPlayed campaign, we gave the microphone to the people. They raised glasses and gave toasts. They shared stories and they shared laughs. And more than a couple tears. They came together in a way that only those touched by greatness can and ultimately proved that there’s a little bit of Arnold in all of us.
Of course, before all that could happen, we had to reach them. We launched the campaign at the Arnold Palmer Invitaitonal - Mr. Palmer's signature event. We leveraged celebrity partnerships. We created on-site activations. We offered unparalleled behind the scenes access. We even auctioned off a pair of shoes.